Pepsi Max Norway commissioned a survey and the results were amazing: Pepsi Max was the best tasting cola.
With RetailHouse we created a campaign based on taste.
I was the digital director for the idea, I designed the logo, a new bottle packaging, the website and mobile UX, outdoor materials, POS material in-store and the sampling materials.
Retail price Norway:
First place GOLD
Campaign website:
54.000 visitors
7850 Registrants
2min Adv. time on site
Facebook:
18.000Likes
Instagram:
3 times more followers
Sales:
+2.1% total market share
+3.7% Non sugar market share
I was the digital director for the idea, I designed the logo, a new bottle packaging, the website and mobile UX, outdoor materials, POS material in-store and the sampling materials.
Retail price Norway:
First place GOLD
Campaign website:
54.000 visitors
7850 Registrants
2min Adv. time on site
Facebook:
18.000Likes
Instagram:
3 times more followers
Sales:
+2.1% total market share
+3.7% Non sugar market share
