Pepsi Max Norway commissioned a survey and the results were amazing: Pepsi Max was the best tasting cola.
With RetailHouse we created a campaign based on taste.
I was the digital director for the idea, I designed the logo, a new bottle packaging, the website and mobile UX, outdoor materials, POS material in-store and the sampling materials. 

Retail price Norway:
 First place GOLD

Campaign website:
54.000 visitors 
7850 Registrants
2min Adv. time on site 

3 times more followers

+2.1% total market share
+3.7% Non sugar market share
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