I introduced a new type of on-line banner with dynamic contents that changed based on the news displayed by the hosted site in realtime. This increased the click ration by 2-4 times. 
I worked on the design concept, directed the main visual design and the digital production.
I created the advertising materials, POS and packaging design. I also created the case study video.

Integrated campaign suppliers: GOLD
Integrated campaign chain: BRONZE   

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