7up Sweden asked Retail House a summer campaign.
Inspired by "JibJab" Christmas post card greetings, I designed a campaign were the users could create fun postcards together with 7 other friends and win an holiday.
7 FRIENDS, 7 DAYS, 7 UP!
They could select a background, upload a photo with their faces, select a body and funny accessories.
I came with the main idea, sketching and wireframes and realised the visual design.
