Oslo hosted the World Snowboard Championship and Pepsi Max was a main sponsor of the event.
International star Andrew W. K. made the event music theme and since music is very important in snowboarders world we decide to involve Pepsi Max consumers in play and remix the event theme.
International star Andrew W. K. made the event music theme and since music is very important in snowboarders world we decide to involve Pepsi Max consumers in play and remix the event theme.
We created a website to mix the different track instruments in a funny way, using hands gestures like in the new generation Xbox Kinect games but using a simple web cam and PC.
I also designed an Ice bar, the event logo, the POS materials and filmed the events.
