MPR had to arrange a presentation of a new Miele cooking stoves line.
A new product catalogue was realized, a location and an event arranged in Milan.
The new products where using mainly gas stoves with new functions impossible to utilize in a showroom for security reasons.
I thought that a digital interactive presentation could solve the problem.
I designed a showroom where the visitors could see the new products as art pieces and try the new functions with a virtual experience.